Campaign Strategy
Data-driven campaign architecture targeting audiences most likely to convert to qualified leads.
CLICKS
The right click. The right customer.
Performance-based paid media across Google, Facebook, and native platforms. We invest in the ads. You pay for conversions.
PAID MEDIA / QUALIFIED DEMAND
Invest in the outcome. We handle the campaigns.
Affs Space brings in-house media buying and verified marketing partners together across paid search, social and native advertising. Advertisers pay for qualified leads that meet agreed criteria, while our team handles campaign strategy, creative, bidding and optimization.
WHAT GOES INTO YOUR CAMPAIGN
Every part of paid acquisition, connected.
From the first audience decision to the landing page, each part of the campaign works toward the same qualification criteria.
Google Ads
Search, display, and Performance Max campaigns optimized for lead generation across key verticals.
Facebook & Instagram
Social campaigns with precise audience targeting driving form submissions and phone calls.
Native Advertising
Content-driven native campaigns on Taboola, Outbrain, and premium content platforms.
Bid Optimization
Continuous optimization to maximize lead volume while minimizing cost per acquisition.
Creative Testing
Systematic testing of ad creative, copy, and landing pages to improve conversion rates.
CAPTURE EXISTING INTENT
Search and display campaigns
Reach people researching your services and reconnect with interested visitors. Channel selection follows the audience, geography and goal of your campaign.
- Google Search campaigns
- Display remarketing
- Performance Max
- YouTube pre-roll
CREATE THE NEXT CONVERSATION
Social and native campaigns
Match the message to the placement. Facebook and Instagram support form and call campaigns; native placements bring relevant content to audiences on Taboola, Outbrain and other publishers.
- Audience and lookalike targeting
- Retargeting
- Lead generation forms
- Creative and landing-page testing
FROM PLAN TO PERFORMANCE
From the right click to a qualified lead.
One acquisition workflow, with clear responsibilities at every stage.
Plan the campaign
Define audience, geography, offer and lead criteria. Our media buyers build the targeting and channel mix.
Launch and optimize
Run search, social and native campaigns. Test creative, bids and landing pages against lead quality.
Deliver and learn
Route qualified form submissions and calls, then use attribution and sales feedback to refine the campaign.
A LITTLE MORE CLARITY
Clicks: your questions, answered.
Do I pay for ad management?
No. You pay for qualified leads, not ad management fees or media spend. Our in-house team and marketing partners handle the media buying. You pay performance-based pricing when we deliver leads that meet your criteria.
How is this different from hiring a PPC agency?
Traditional agencies charge management fees plus your ad spend, regardless of results. With Affs Space, we take on the media investment risk. You pay only for qualified leads delivered—no management fees, no minimum spend commitments.
What platforms do you run campaigns on?
Our in-house team runs campaigns on Google Ads (Search, Display, YouTube, Performance Max), Facebook/Instagram, native ad platforms (Taboola, Outbrain), and vertical-specific platforms. Marketing partners contribute additional paid traffic.
How do you ensure lead quality?
All campaigns target high-intent audiences with conversion-optimized landing pages. Leads are validated against your criteria—geography, intent signals, qualification requirements. Non-qualifying leads are filtered before delivery.
YOUR NEXT CHAPTER STARTS HERE
There’s more
space to grow.
An ambitious brand. A brilliant marketing partner.
Wherever you’re coming from, let’s move forward together.